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Burger King’s innovative strategy: viral menus and limited collectibles

Inside Retail

Strategies like this have become commonplace in the fast food sector, as restaurants seek to generate publicity and drive sales by rolling out outrageous gastronomic creations that they hope will become viral sensations. It retailed for around $3, and many people took to TikTok to post videos of trying the new creation.

Strategy 130
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Three key trends in retail strategy for 2023

Inside Retail

Yet consumer demand is not wavering and fashion trend cycles are shorter than ever due to social media, fast fashion, and technology. And for the year ahead, these brands need to pay attention and set future-focused strategies. The store is media Doug Stephens’ book Reengineering Retail was published in 2017.

Strategy 147
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How British brand Papier is driving growth in the global stationery market

Inside Retail

Just as #booktok has helped revive the indie bookstore sector, several social media trends and hashtags have helped revive the popularity of personal journals and other aesthetically pleasing stationery items amongst millennial and Gen Z consumers. In 2017, Papier raised approximately US$4 million in a Series A funding round.

Marketing 100
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From the All Blacks to Sylvia Park: Replay reveals NZ expansion plans

Inside Retail

To achieve this, Iozzi is taking a different approach to marketing Replay than Superdry, which is heavily reliant on social media platforms, particularly TikTok. Beyond the sponsorship strategy, Hampson expects Replay to benefit from increased spending on luxury fashion post-Covid. Avoiding the pitfalls. per cent from 2022-2027.

Expansion 130
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Meet Sugar: The “anti-establishment” beauty retailer Indian consumers crave

Inside Retail

“Sugar has always pioneered a consumer-first approach and curates products specifically to be on top of consumers’ ever-evolving needs. These measures have helped them determine general trends and even developed targeted marketing strategies and sales activities. Holistic expansion strategies. The omnichannel experience.

Consumer 130
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Welcome to the new customer experience

Inside Retail

To close this gap, 44 per cent of retail and consumer goods marketers say they are now leading customer experience initiatives across their organisations (versus just 24 per cent in 2017), and metrics are being shared. Many have invested time and money into curating consumer data and building systems to offer personalised experiences.

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Innovation and collaboration: Inside the evolution of Camper

Inside Retail

Moving forward, our product strategy and communication will continue to push boundaries and remain true to our unconventional DNA. Our strategy for finding the next generation of Camper consumers is continuing to offer inventive footwear concepts and having a digital-first marketing strategy.

Strategy 246