Inside Retail

JUNE 27, 2022

Consumers are at the heart of all we do. While multinational brands had always dominated the Indian market, their beauty products were not really suited to the skin complexion of the typical Indian consumer. Celebrating uniqueness.

Consumer 130

Consumer Target Market Expansion Curate 130

Inside Retail

AUGUST 3, 2023

The burger chain released the menu item, which it first introduced in 2017, along with a collection of limited-edition merchandise that was only available at certain activation sites. In response to this shift in consumer behaviour, we recognise the importance of providing ultra-fast and convenient snacking options.

Strategy 130

Strategy Social Media Consumer Engagement 130

Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. Today’s consumers expect more than just personalised experiences. And consumers can feel it. Creating cohesive customer experiences.

Customer Retention 221

Customer Retention Engagement Advertising Consumer 221

Inside Retail

JULY 6, 2021

Accordingly, brands spend significant time and money positioning themselves to create positive associations with consumers, whether that’s through communicating their purpose or engaging in worthy environmental or social partnerships. ASIC’s consumer research indicates 21 per cent of BNPL users missed a payment in the past 12 months.

Consumer 246

Consumer Curate Form Engagement 246

Inside Retail

AUGUST 22, 2021

More recently, the company’s offline efforts have been in the convenience space, with the launch of its cashierless Amazon Go stores, and grocery, following its acquisition of the upscale US grocery chain Whole Foods in 2017. This could be a play by Amazon to engage those people,” Flanders said. “I

Department Stores 246

Department Stores Planning Engagement Space 246

Inside Retail

AUGUST 5, 2021

Since 2019, livestreaming has been one of the most important ways for a store to engage its followers to make a sale in China. The first time that I ever livestreamed was in 2017, when I was accompanying a Chinese rap star, Jackson Wang, to LA to attend the American Music Awards. But livestreaming was not always used for selling items.

Curate 130

Curate Engagement Consumer Display 130

Inside Retail

FEBRUARY 22, 2023

Heritage and luxury brands such as Burberry, Gucci, and Tommy Hilfiger have sought new channels to engage a youthful audience. During the pandemic, direct-to-consumer e-commerce brands took centre stage, including popular Australian activewear brand LSKD. And Nike and Adidas entered the metaverse at full speed.

Strategy 147

Strategy Fashion Apparel Advertising 147