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How luxury brands leverage culture and digital platforms to drive engagement

Inside Retail

As Chinese consumer spending on personal luxury goods continues to surge, luxury brands are turning to cultural events like Lunar New Year to enhance their appeal and captivate a growing market. According to Euromonitor research, Chinese consumer spending on luxury goods is projected to reach a staggering $88 billion by 2028.

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What Stanley’s Valentine’s Day sellout says virality in retail

Inside Retail

This is where acute marketing tactics come into play. How the Stanley tumbler went from dead to widespread When Stanley was originally launched in 1913, the company’s beverage and food containers were primarily marketed toward “rough and tumble” male consumers for arduous expeditions like hikes or long travel journeys.

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Bond-eye CEO: “Copy-cats are unable to do this which sets us apart”

Inside Retail

In 2011, Australian swimwear label Bond-eye re-entered the market, after taking a hiatus for several years to recalibrate. Brand identity for strong, scalable growth Today Bond-eye is known for its balance between function and aesthetic, impeccable quality and aspirational marketing campaigns. A major factor is that Bond-eye sells.

Marketing 147
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How Reebok’s head of marketing James Chan “confidently pushes the envelope”

Inside Retail

James Chan, head of marketing for Reebok Pacific (Australia and New Zealand) chats with Inside Retail about the brand’s partnership with Brand Collective, how Reebok is aiming to be the fastest-growing sports brand in the world, and how he continues to push the envelope within in his profession.

Marketing 130
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It’s time to embrace genderless retail. Here’s how to get it right

Inside Retail

It’s not just celebs, the shift is happening amongst consumers, too. Fifty-six per cent of Gen Z consumers shop outside of their designated gendered area, while searches for the term ‘genderless fashion’ increased by 52 per cent in 2019, according to Lyst. . Accessories are truly gender neutral .

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Freshly Cosmetics announces launch of its first flagship beauty store in the UK

Retail Focus

Consumers will be immersed into a bright, light, open-plan shopping environment with products clearly visible to make the shopping experience effortless and enjoyable. . Not only will this bring us great footfall and visibility, but presents us with huge opportunity to bring the Freshly revolution alive to a new market and customer base.

Texture 223
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Unpacking the “murky” data behind the luxury spending boom

Inside Retail

The fact that some people are splashing out on $3000 handbags in the face of a recession doesn’t surprise Philip Corne, a board member for Camilla and Solbari, who was CEO of Louis Vuitton Australia from 2003-2016. “I The story around ongoing consumer spend in the face of an ongoing cost-of-living crisis isn’t cut and dry.

Consumer 246