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How luxury brands leverage culture and digital platforms to drive engagement

Inside Retail

The campaign consisted of two collections, the first one exclusively between Fendi and the designer Hiroshi Fujiwara, which is made up of limited-edition bags, t-shirts and luxury accessories.

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What Stanley’s Valentine’s Day sellout says virality in retail

Inside Retail

There are countless examples of how social media virality, especially on TikTok, has helped lift a company’s profits in unprecedented ways, from the sale of fragrance products via #perfumetok to antacids via #hotgirlswithstomachissues.

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How Sophie Monk helped Skye + Lach Co on its way to $5 million

Inside Retail

The business, which specialises in oversized sunglasses, was founded by sisters Tammy Schmidt and Kylie Thomasz in 2016. With an offering of glasses and accessories priced below $100, the brand’s emerald colour, ‘jewel’ style sunglasses launched in winter this year, and sold out within four days. From 10 to 100 stockists.

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Skin deep: Why Camilla and Marc, H&M and Jurlique are embracing ageing

Inside Retail

H&M announced a collaboration with Iris Apfel, New York style icon, fashion designer and interior decorator who likes to dress up “for herself and herself only” and is known for her vibrant clothing, fun accessories and signature thick, oversized specs. Apfel recently celebrated her 100th birthday. ” The fashion industry grows up.

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Unconventional luxury brand collaborations are everywhere. Here’s why

Inside Retail

The policy was updated to two children per family in 2016 and three in 2021. During the 1990s, the media called lone children “ little emperors ” because they became the sole recipient of the family’s attention and financial support. Collaborations are instantly recognisable in social media. Wow, your limited edition!

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How Reebok’s head of marketing James Chan “confidently pushes the envelope”

Inside Retail

My journey with the brand started in late 2016, when I was the global social media manager for Reebok, managing the Reebok and then Reebokclassics social media accounts. Previously, I was based out of the global head office in Boston, Massachusetts in the United States.

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From CO2 to catfishing: I’ve got questions about digital fashion

Inside Retail

Astonishingly, cloud-based solutions (think Netflix, email and social media) use 70 billion KWh per year, and that was just in the US during 2016. . They live in a world driven by vanity metrics and social comparison. Our true selves, or perfect perceptions?

Fashion 246