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How Aussie menswear brand Peter Jackson is suiting up for e-commerce expansion

Inside Retail

Founded in Melbourne in 1948, men’s tailoring business Peter Jackson has entered a new phase of growth with three new stores opened so far this year and six more confirmed to open by the end of 2024, as well as a digital relaunch that is already underway. Data will shape how we fill out the shops moving forward. “It

Expansion 243
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‘Everybody’s got a Levi’s story’: Chip Bergh reflects on his legacy

Inside Retail

A model of Levi’s Stadium, the home of the San Francisco 49ers, which Levi’s acquired the naming rights to in 2013, and where Taylor Swift and Beyoncé recently performed on their respective blockbuster tours, rests on a nearby ledge. But the other thing that was clear was the company didn’t have a strategy.

Tailored 245
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Emma CEO Manuel Müller on the secret to his mattress brand’s global success

Inside Retail

The strategy appears to be working. Since launching in Germany in 2013, Emma has grown to be the world’s biggest direct-to-consumer (DTC) mattress brand, with a presence in 35 countries on five continents and $1 billion in global revenue last year. . This is part of the brand’s strategy to tailor its assortment to its retail partners.

Tailored 130
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R.M. Williams crafts quality and service from people and tech

Inside Retail

Williams since Tattarang, the private investment company owned by mining magnates Andrew and Nicola Forrest, acquired the business from L Catterton in 2020, returning the bootmaker to full Australian ownership for the first time since 2013. Part of that well-made heritage is a tailored made-to-order (MTO) offering.

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Robots, RFID tags and an incubator area: Inside Decathlon’s new Data Lab

Inside Retail

SV: With the dedicated space of the Data Lab, this will give Decathlon’s teammates more opportunities to collaborate with other agencies, businesses and students as they explore digital strategies and experiment with innovative technologies that will anchor us as the experiential sporting destinations for an active community.

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The founder and director of Babyboo on staying true to the brand’s mission

Inside Retail

Inside Retail : You officially launched Babyboo in 2013, when you were just 17 years old and working as a casual at Pizza Hut. You need to know their preferences, behaviours, and the platforms they frequent, and tailor your content and engagement strategies accordingly. What inspired you to start your own fashion brand?

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Design as an attitude to read the world with David Dolcini

Design Wanted

This approach touches on all the different and more rational aspects of the project : technology, costs, materials, benchmark, production processes , strategy, etc. Your work is tailored to each project, constantly testing solutions and details through prototypes and hand-made models.

Design 98