The founder and director of Babyboo on staying true to the brand’s mission
Inside Retail
APRIL 19, 2024
Inside Retail : You officially launched Babyboo in 2013, when you were just 17 years old and working as a casual at Pizza Hut. I understand what our customer wants to see, and I create concepts before they become saturated. IR : Another major growth driver is the scarcity strategy that you implemented recently.
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