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The founder and director of Babyboo on staying true to the brand’s mission

Inside Retail

Inside Retail : You officially launched Babyboo in 2013, when you were just 17 years old and working as a casual at Pizza Hut. I understand what our customer wants to see, and I create concepts before they become saturated. IR : Another major growth driver is the scarcity strategy that you implemented recently.

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‘Everybody’s got a Levi’s story’: Chip Bergh reflects on his legacy

Inside Retail

A model of Levi’s Stadium, the home of the San Francisco 49ers, which Levi’s acquired the naming rights to in 2013, and where Taylor Swift and Beyoncé recently performed on their respective blockbuster tours, rests on a nearby ledge. But the other thing that was clear was the company didn’t have a strategy.

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What Nordstrom’s Paul Smith pop-up says about the future of this retail trend

Inside Retail

The shop is set to showcase Paul Smith’s spring collection, titled “What is a suit”, which tackles menswear staples in a variety of forms, from classic tailoring to military uniforms. The shop will also feature photography, art, and memorabilia collected by or sent to the designer over the years.

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Robots, RFID tags and an incubator area: Inside Decathlon’s new Data Lab

Inside Retail

The concept of Data Lab came about as the brand saw the need for the extension of all our efforts in research and development of innovative solution capabilities to enhance retail processes that benefit the consumer experience across Decathlon stores globally.