article thumbnail

Analysis: Why does Shein continue to escape scrutiny?

Inside Retail

It achieved sales of US$50 million within four years and also became an early adopter of using influencers on social media to drive sales. What has helped in this area is a designer recruitment program that has been ongoing since 2013. Thanks to its fashionable designs and low prices, the site quickly gained traction.

Fashion 162
article thumbnail

The Iconic prompts industry to ‘take notice’ of people with disabilities

Inside Retail

Since stylist Donna Cameron first wrote about adaptive fashion in 2013, she hasn’t seen much change locally. There are numerous edgy and stylish people with disabilities on social media now who are all pushing the style boundaries and this is only increasing as expectations of inclusiveness in society grow.”. Ripple effect.

Fashion 130