2013 Marketing Social Media Target Market 
Inside Retail
APRIL 28, 2021
It achieved sales of US$50 million within four years and also became an early adopter of using influencers on social media to drive sales. What has helped in this area is a designer recruitment program that has been ongoing since 2013. Thanks to its fashionable designs and low prices, the site quickly gained traction.
Inside Retail
AUGUST 12, 2021
“With the introduction of The Iconic’s Adaptive Edit, I think we will start seeing major psychological, emotional and commercial benefits to many,” Sadler told Inside Retail , saying this segment (20 per cent) of the market has been largely ignored until recently. It’s been a major oversight and market failure. Ripple effect.
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