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How two sisters created Francesca Jewellery from a Tasmanian market stall

Inside Retail

The Tasmanian brand opened its first store in Hobart in 2013, followed by a flagship store three years later at Melbourne Central. I worked alongside my sister Hannah for years at the Salamanca markets and learned the tricks of the trade from the age of 12. They’re the real heroes.

Marketing 279
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Heinemann Australia changes name ahead of New Zealand launch

Inside Retail

Heinemann Australia has been renamed Heinemann Oceania, reflecting the duty-free and travel retailer’s entry into the New Zealand market. With the scale, market expertise and track record of operational excellence we have established in Sydney and the Gold Coast, we are in pole position to capture new opportunities in Oceania.”

Concept 147
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VF Corp names Bracken Darrell as its new CEO

Inside Retail

Darrell will join VF after serving as president and CEO of Logitech International since 2013. Dickies, Timberland, and Vans parent VF Corporation has appointed Bracken Darrell as president and CEO, starting July 17. Prior to Logitech, Darrell held positions at General Electric, Whirlpool Corporation, and Procter & Gamble.

Strategy 241
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Modibodi was a pioneer in period underwear. Can it reinvent itself for Gen Z?

Inside Retail

When Modibodi founder Kristy Chong launched the brand in 2013, the period underwear category was in its infancy and many people still considered periods and bladder leaks to be taboo topics. The business is also ramping up its retail distribution strategy.

Apparel 191
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Rebel and innovate: How Nike’s storytelling strategy works

Inside Retail

Nike had 14 per cent market share of technical running shoes. A 30-point gap in market share demanded a plan like no other. One of the best marketers I’ve worked with (an innate rebel himself and a very dear friend), Michael Scott, led the brand planning process. But we were getting our butts handed to us on a plate by ASICS.

Strategy 130
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How Aussie menswear brand Peter Jackson is suiting up for e-commerce expansion

Inside Retail

Under the leadership of the brand’s marketing director Nick Jackson, the third generation of the family to run the business, Peter Jackson has rolled out a new e-commerce platform, which supports a seamless omnichannel experience for customers across all touchpoints. “All So, we see value in our marketing efforts through that scale.

Expansion 243
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Akeneo Appoints Mark Holenstein as Chief Operating Officer

Retail Focus

In his role as COO, Holenstein is responsible for the Sales, Customer Service, and Marketing departments, overseeing Akeneo’s ambitious growth strategy in Europe, the United States, and Asia-Pacific regions. Holenstein joins the company with more than 25 years of leadership experience across the retail, ecommerce, and PIM industries.

Strategy 130