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Fashion label Nude Lucy goes DTC: Inside the brand’s new strategy

Inside Retail

Nude Lucy was established by Glue Store’s wholesale arm Trend Imports in 2010 – initially as a t-shirt brand. Places like LA where the relaxed Australian lifestyle is very highly sought after, I definitely think there’s a market for that,” she said. From t-shirts to a total offer.

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“Our mission is to make retail fair”: Wolf & Badger CEO George Graham

Inside Retail

The UK-based online platform for independent and ethical brands Wolf & Badger opened its first bricks-and-mortar location in London in 2010, before adding stores in New York in 2017 and Los Angeles in 2022. Today, the US is its largest market. What shifts do you wish to see in the industry moving forward?

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How Chinese jewellery giant Lukfook aims to become a global brand

Inside Retail

In a glamorous unveiling that brought a touch of sparkle to Kuala Lumpur, Chinese jewellery retailer Lukfook Group recently marked a significant milestone in its international expansion strategy with its first Lukfook Joaillerie boutique in Malaysia. Wong reiterated that Lukfook is committed to exploring markets with growth potential. “We

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What is Guerilla Marketing?

Contra

What is Guerilla Marketing? Guerrilla marketing is a creative, unconventional, and minimal-cost marketing technique that uses imaginative tactics to promote a product or service. Guerilla marketing is most effective when used with the element of surprise, humour, or shock value to grab the attention of the audience.

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Delivery management platform, Scurri, announces strategic UK hires to accelerate expansion

Retail Focus

Following its launch in 2010, Scurri has grown to a business that processed over €10bn worth of global shipments in 2022, with €15.3million investment raised to date from private angel investors, institutional VC investors and the Irish Government development fund, Enterprise Ireland.

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Retailers, are you ready for it? Swift’s Eras tour a gold rush of economic karma

Inside Retail

Founded in 2009 by the then 23-year-old fashion designer of the same name, Dion Lee sold a shareholding stake in the business to Cue Clothing Co in 2013, for an undisclosed sum after a collection collaboration in 2010. It is currently available for pre-order on the brand’s website.

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Overseas expansion is risky, but these Aussie retailers are doing it anyway

Inside Retail

Enhanced market analysis and management tools generated by new technology and the attraction of international customers from online platforms are no doubt key factors. However, another driver has been the imperative to respond to the erosion of market share by international retail brands that have entered the Australian market.

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