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Message in a bottle: How social media has disrupted the fragrance sector

Inside Retail

This can be attributed in large part to the introduction of image-focused social media platforms like Instagram in 2010 and TikTok in 2016, which have made it easier for memes and fads to go viral and – just as rapidly – fade into obscurity. shows the global fragrance market was valued at $49.8 Data from Market.us

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Meet Gen Alpha, the kids and tweens already influencing purchase decisions

Inside Retail

We’re talking about Generation Alpha – or people born between 2010 and 2024. But knowing that Generation Alpha would be the first to be entirely born in the 21st century (with births commencing in 2010), I believe they are not a return to the old, but the start of something new.

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Retailers, are you ready for it? Swift’s Eras tour a gold rush of economic karma

Inside Retail

Another business embracing the moment is Australian hardware retailer Bunnings, which has been on the social media beat, with its Frank Green cup car cupholder solution that went viral. The 2010 sale was part of a strategic partnership to develop and accelerate the brand’s domestic and international growth.

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“Incredibly smart”: Kmart targets Gen Z with updated beauty offering

Inside Retail

The face of beauty is shifting, with younger generations leading a step change in the way the industry approaches marketing and retail. Gen Z currently makes up around 18 per cent of Australia’s population, making them an increasingly important market for savvy businesses, as they age through adolescence and begin earning money.

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Overseas expansion is risky, but these Aussie retailers are doing it anyway

Inside Retail

Enhanced market analysis and management tools generated by new technology and the attraction of international customers from online platforms are no doubt key factors. However, another driver has been the imperative to respond to the erosion of market share by international retail brands that have entered the Australian market.

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PayPal preparing US$45 billion bid for Pinterest

Inside Retail

PayPal has offered to buy digital pinboard site Pinterest for $45 billion, people familiar with the matter said on Wednesday, a combination that could herald more financial technology and social media tie-ups in e-commerce. It would be the biggest acquisition of a social media company, surpassing Microsoft Corp’s $26.2

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What is Guerilla Marketing?

Contra

What is Guerilla Marketing? Guerrilla marketing is a creative, unconventional, and minimal-cost marketing technique that uses imaginative tactics to promote a product or service. Guerilla marketing is most effective when used with the element of surprise, humour, or shock value to grab the attention of the audience.