2010, Marketing, Retail Marketing and Social Media

Overseas expansion is risky, but these Aussie retailers are doing it anyway

Inside Retail

OCTOBER 9, 2023

Despite some unsuccessful forays beyond the borders of Australia and New Zealand by some retailers, there is increasing optimism about global expansion. Enhanced market analysis and management tools generated by new technology and the attraction of international customers from online platforms are no doubt key factors.

Expansion

Expansion Social Media Marketing Management

‘Gen Z wants to see change’: Princess Polly’s journey towards diversity and inclusion

Inside Retail

FEBRUARY 6, 2022

Inside Retail : Can you give me a quick snapshot of what Princess Polly is like? Kim Zorn: Princess Polly’s story started around 2010 from a beachside apartment on Australia’s Gold Coast. That’s when we really burst onto the retail scene. We just launched our UK page, so we’re tackling the European market, too.

Social Media

Social Media Fashion Strategy Expansion

Create Retail Today

Overseas expansion is risky, but these Aussie retailers are doing it anyway

‘Gen Z wants to see change’: Princess Polly’s journey towards diversity and inclusion

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