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‘Gen Z wants to see change’: Princess Polly’s journey towards diversity and inclusion

Inside Retail

Inside Retail : Can you give me a quick snapshot of what Princess Polly is like? Kim Zorn: Princess Polly’s story started around 2010 from a beachside apartment on Australia’s Gold Coast. That’s when we really burst onto the retail scene. We have great engagement on the [SMS] channel. That’s difficult.

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Why digitally native brands are opening brick-and-mortar stores

Greater Group

At Greater Group , however, we have a different philosophy about the ever-changing retail world. . Despite the convenience of e-commerce, the unique engagement that accompanies in-store shopping cannot be replicated online. The glasses retailer, Warby Parker, is a well-known success story in the online-to-offline retail movement.