Creative Displays Now

MARCH 18, 2024

WOM marketing has a high chance of success because potential clients receive the message from people they already know and trust. Below, we discuss everything you need to know about this strategy in retail. What Is Word-of-Mouth Marketing? WOM marketing has outstanding, largely untapped potential.

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Inside Retail

SEPTEMBER 12, 2023

According to Bastion Insights, a strategy consultancy specialising in cross-cultural insights, luxury Australian retailers have – by and large – struggled to effectively engage with local consumers of South Asian or Mainland Chinese descent.

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RetailMinded

FEBRUARY 20, 2023

Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. Take it a step further: For a relatively hands-off online strategy, it doesn’t get much easier than using Amazon’s Fulfillment by Amazon (FBA) program. This is just one of the many ways shopping has evolved. Nearly 80% of U.S.

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Inside Retail

DECEMBER 12, 2023

Because just as sure as you’ll hear “Auld Lang Syne” at midnight on New Year’s Eve, consumer behaviour and expectations will continue to shift, and your marketing technology optimisation strategy needs to be ready to face new challenges. Personalisation can greatly enhance the customer experience and drive engagement.

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RetailMinded

FEBRUARY 24, 2021

Text message marketing has become increasingly popular but more so, purposeful and profitable for brands to introduce into their marketing strategies. Engage Your Audience: Stay top-of-mind among customers by quickly sharing important store updates, news and more. Sounds too good to be true, doesn’t it?

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Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. Creating cohesive customer experiences.

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Inside Retail

OCTOBER 11, 2023

Analyzing over 80 different rigorous peer-reviewed studies on DTC, we discovered a few common insights that prove the DTC model isn’t dead, it’s just evolving and, in fact, it could still be a great way for smaller brands to build customer engagement. Engaging with customers directly online is particularly appealing for new brands.

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Retail Times

AUGUST 17, 2021

To shed light on the relationship between consumers and their preferred brands, Wunderkind, a leading consumer engagement platform that scales one-to-one messages for top brands, commissioned a national study of more than 2,000 consumers across the U.S.,

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Retail Focus

FEBRUARY 6, 2023

The exhibitors in the Retail Technology dimension help to shape perspectives and future fields of retail through the driving force of intelligent technology. EUROSHOP, PAST AND PRESENT: 1966 EuroShop launches in Düsseldorf, in association with EHI Retail Institute, with 331 exhibitors taking part.

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Inside Retail

APRIL 28, 2021

The use of videos as part of a retail marketing strategy is a tried and tested method to catch consumers’ attention and drive sales. The Chinese retail market is leading in the livestreaming trend. Fortunately it has been very successful for our business and also quite cost-effective,” Lee said.

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Inside Retail

MARCH 21, 2023

Every retailer wants to stand out, but the familiar approaches you’ve used in the past may not always get you the attention you want. That’s where innovative and engaging shopper interactions come in. The ‘play’ approach involves using gamification to make the membership experience more fun and engaging.

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Retail Focus

NOVEMBER 22, 2023

Retail marketing campaigns are highly competitive, constantly adjusting and evolving to new technologies and market shifts. Finding a path to a successful campaign in a competitive modern market means balancing what already works with forward-thinking approaches, and this is not an easy task to accomplish.

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Retail Focus

APRIL 20, 2023

By incorporating customer expectations and demands for vendor selection, Ventana Research generates a complete report, helping organisations evaluate the efficiency and effectiveness of Product Information Management (PIM) tools in delivering engaging digital experiences through PXM best practices.

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Retail Focus

SEPTEMBER 17, 2023

Brands then tell a story that their consumers can engage with. One of the most important factors that retailers should consider when promoting their products is putting in the effort required to put together effective marketing displays as well as create stunning windows that feature their brand.

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Inside Retail

JUNE 29, 2021

Retail marketing has evolved over the last few years. Retailers today, not only have to adapt to this new reality but also need to understand that the new consumer journey is always connected across a multitude of devices, regardless if they’re shopping online or in-store.

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Inside Retail

APRIL 11, 2024

Moreover, Steiff is prioritising its marketing efforts by investing in digital platforms, ensuring a strong presence on popular channels such as WeChat, Red, Kidsland and Tmall. China represents a primary focus for Steiff, and establishing a strong presence in this market is crucial for our global expansion strategy,” he said.

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Inside Retail

NOVEMBER 13, 2023

As Neil Saunders, managing director and retail analyst at GlobalData, told Inside Retail , “Having produced a string of good numbers over the past few years, Walmart is currently one of the stars of the retail market.” Walmart wants to create a more aspirational and engaging shopping experience.

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Retail Focus

APRIL 2, 2024

Retail Focus speaks with several specialist companies in this area about some of the latest trends they have noted in reference to visual merchandising, as well as their new solutions designed to help retailers win new business and keep hold of valuable customers.

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Inside Retail

MARCH 21, 2024

Last year, retailers were forced to focus on finding ways to mitigate the impact of the cost-of-living crisis on shoppers. Choco Up commissioned this report because we believe it is paramount that leaders of e-commerce businesses who are seeking sustained success understand the diverse shopper personas in today’s retail market.”

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Retail Bound

JANUARY 30, 2024

Clearly defining your goals will help you determine the appropriate strategies and tactics for your launch. Step 2: Understand Your Target Audience Knowing your target audience is crucial for any successful retail product launch. Use this feedback to improve your product and marketing strategies for future launches.

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Inside Retail

JULY 24, 2023

According to Coenraad Hefer, general manager of New Balance Singapore and Malaysia, the company is always looking for new ways to engage with its existing consumers while also attracting the next generation of consumers to the brand. It also enables consumers to experience the brand in an elevated and curated manner.

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Retail Focus

OCTOBER 17, 2023

Regular readers of Retail Focus will remember a recent article that focused on surfaces in retail and how shops and other venues can utilise these as part of their marketing strategy to help drive more sales. Ideal for mid-term use, this product can be installed by any employee.

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Inside Retail

AUGUST 7, 2021

Retailers have a million and one metrics available to measure the success of their loyalty programs. Knowing which KPIs to focus on is critical, as these data points will influence your future loyalty strategies. Focusing on customer-centric data is the key to measuring the impact of your retail loyalty program.

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Inside Retail

JUNE 27, 2022

Strengthening our retail footprint by enhancing the retail marketing and visual merchandising experience, our product line, and our product distribution is going to be of prime importance,” Singh said. These measures have helped them determine general trends and even developed targeted marketing strategies and sales activities.

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Inside Retail

SEPTEMBER 11, 2023

But beyond the glamour of polo fields and a globally recognised brand lies a story of strategic expansion and a vision to dominate the fastest-growing retail market on the planet – India. He believes that the brand’s strategic plan in India will further solidify its position in the local marketplace going forward. “To

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Inside Retail

OCTOBER 13, 2021

Equally importantly, properly managed retail media campaigns are far more effective than mass-market solutions such as printing and distributing paper catalogues, only a small proportion of which are likely to be read and acted upon. Ultimately, we see retail media as a win-win for retailers and their brand partners or vendors.”.

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Inside Retail

FEBRUARY 8, 2022

So, as we approach Valentine’s Day, it brings an opportunity for retailers to plan their marketing strategy around getting more personal with their customers than ever before. How retailers are getting personal. Storing data from all used channels in one platform is becoming the norm for retail marketers.

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Retail Bound

MAY 9, 2023

A simple way to find these influencers is through organic research and influencer marketing platforms such as Klear, Upfluence, and CreatorIQ. When researching influencers, remember to make sure they have a strong following and a high engagement rate. Interested in hiring influencers but don’t have the time or experience?

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Inside Retail

FEBRUARY 6, 2022

KZ: In Australia, we already have a [large] share of the retail market, but the US is a huge market and opportunity for us. And in the last two years, we’ve constantly evolved our marketing strategy and kept focusing on our customers’ needs. We have great engagement on the [SMS] channel.

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RetailMinded

MARCH 29, 2024

In this article, we will dive deeper into learning more about which video automation tools you can use for your retail marketing strategy this year. Retail marketers quickly realize how video transcription could save them time when presenting something new to their target audience.

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Inside Retail

FEBRUARY 6, 2024

Having experienced success online, we’ve cherished the opportunity to engage with our customers on a 1:1 level. IR : In such a competitive retail market, can you describe Subtl Beauty’s unique points of differentiation? The obvious next step for us now is to bring our brand to where our customers prefer to shop IRL.

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Retail Bound

MARCH 7, 2023

When it comes to offline retail sales, one of the most popular retail channels is still brick-and-mortar stores. Retail stores is by far the largest retail market segment at $6.5 A second retail channel product manufacturers should look at is catalog companies.

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Inside Retail

JULY 11, 2023

“The way forward for a lot of brands” As part of this “bifurcated retail” approach, Pallant added that brands are removing mid-sized stores – which are relatively expensive to operate – from their retail strategy.

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Greater Group

JANUARY 4, 2022

At Greater Group , however, we have a different philosophy about the ever-changing retail world. . Despite the convenience of e-commerce, the unique engagement that accompanies in-store shopping cannot be replicated online. The glasses retailer, Warby Parker, is a well-known success story in the online-to-offline retail movement.

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VMS

JANUARY 17, 2022

Using Pathr.ai’s cutting-edge spatial intelligence technology, brands and retailers will now be empowered to utilize their pop-up store to gain actionable insights to drive business outcomes and deliver improved customer experiences. Founded in 2019, Pathr.ai is headquartered in Mountain View, California.

Shopping 52

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Parcel Pending

DECEMBER 8, 2023

With retailers navigating the turbulent post-pandemic waters, mediating inventory issues, and stabilizing their supply chain, they are now looking for solid and profitable solutions to ensure their continued success in the ever-competitive retail market. Why Analytics and Agility Are Critical to Success in Today’s Retail Market.

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Inside Retail

SEPTEMBER 13, 2022

Our headquarters is in Singapore, and all the designs come from here,” Janice Tan, Cellini’s regional retail marketing director and shareholder, told Inside Retail. When the pandemic first hit the Asian markets, Tan explained that the company was preparing for the economic downturn that would follow.

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