Inside Retail

OCTOBER 24, 2023

Varied experiences Broderick has been at New Era since 2010, leading the APAC team, and he has witnessed several key milestones and turning points in growing the headwear culture in the region. The brand also invested in targeted marketing campaigns, leveraging social media and celebrity endorsements to engage with a younger demographic. “My

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Inside Retail

MAY 1, 2023

Australian streetwear brand Geedup is known for its monthly drops of hoodies, track pants and other apparel that regularly sell out in minutes, its opulent campaign videos featuring fast cars and flashy watches, and its behind-the-scenes posts on social media.

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Inside Retail

FEBRUARY 6, 2022

Here, we chat with global performance director Kim Zorn about Princess Polly’s international expansion, how it stands out in a sea of DTC brands and the launch of its diversity and inclusion council. Kim Zorn: Princess Polly’s story started around 2010 from a beachside apartment on Australia’s Gold Coast.

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Inside Retail

MAY 18, 2023

FashionValet was born in November 2010, an online platform selling apparel from various local designers. International expansion – I’ve learned that you can’t have a cookie-cutter playbook for growing in other countries because every community has a different culture, style, way of living and shopping. I live via my Google Calendar.

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