A retail expert weighs in on Alibaba and JD.com’s approach to Singles Day
Inside Retail
OCTOBER 23, 2023
Started by Alibaba in 2009 with just 27 brands, 11.11 In 2009, Alibaba transformed the holiday from an “anti-Valentine’s Day” into the 11.11 In this fiercely competitive “value-for-money battle,” what strategies will prove to be the most effective in capturing consumer wallets? For the 2023 Taobao Tmall 11.11
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