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Can Premier replicate Smiggle’s UK success with pyjama brand Peter Alexander?

Inside Retail

This will be the first time Peter Alexander ventures outside of Australia and New Zealand since its failed entry into the US market in 2008. Some analysts have described Peter Alexander as an “unproven” brand outside of Australian and New Zealand markets. million for its first-half sales results.

Expansion 243
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Parfums de Marly enters APAC for the first time and settles in Sydney home

Inside Retail

The high perfumery now has six global flagships with plans to open another four locations within the APAC region over the next 12 months. Niche fragrance brands are entering the Australian market and are catering to most budgets and ethical preferences with brands such as budget-friendly Àerre and vegan Who is Elijah.

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“Doing nothing wasn’t an option”: M.J. Bale CEO Matt Jensen

Inside Retail

Bale director and designer Matt Jensen says the brand takes on the challenge of evolving with the market while honouring the pillars of the business. Bale in 2009, some of the challenges you faced from the outset, and how you got the business off the ground during those early stages? But I can’t remember it being too challenging.

Tailored 260
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A retail expert weighs in on Alibaba and JD.com’s approach to Singles Day

Inside Retail

Started by Alibaba in 2009 with just 27 brands, 11.11 In 2009, Alibaba transformed the holiday from an “anti-Valentine’s Day” into the 11.11 In this fiercely competitive “value-for-money battle,” what strategies will prove to be the most effective in capturing consumer wallets? For the 2023 Taobao Tmall 11.11

Promotion 130
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How Maison Francis Kurkdjian built a brand around the Picasso of fragrance

Inside Retail

Born of a collaboration in 2009 between Marc Chaya and perfumer Francis Kurkdjian, Maison Francis Kurkdjian has become a major player in the luxe fragrance industry, and is sold across more than 700 locations worldwide. For us, marketing had to be at the service of creative ideas and to act only as an amplifier.

Boutique 130
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Beyond Starbucks: Three specialty coffee retailers taking Australia by storm

Inside Retail

Market Lane Market Lane, an independent specialty coffee brand founded in 2009, has grown steadily over the years, expanding from its first shop and roastery at the Prahran Market to eight coffee shops in Melbourne, a bustling online shop, and a roastery in Brunswick East.

Marketing 130
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Meet rising star of the week: Kate Hall, Releaseit

Inside Retail

This week, we chat with Kate Hall, head of marketing at start-up business, Releaseit, a one-stop shop where customers can rent anything from dresses to lawn mowers. Working on custom projects for these retailers gave me the strategic foundations for my role as marketplace strategy manager at Releaseit.

Strategy 130