Inside Retail

SEPTEMBER 13, 2021

Founded in 2008, Shein (originally SheInside) started out as a wedding dress business. Vincent Djen, a manufacturing and retail expert based in China, credits Shein’s success to its social media strategy, flexible supply chain and consumer demand for the latest fashion trends at affordable prices. Social media sensation.

Social Media 242

Social Media Fashion Marketing Strategy 242

Inside Retail

MARCH 19, 2024

The amount of natural resources consumed and waste produced is snowballing. And let’s not forget the power of consumers. Most ultra-fast fashion brands emerged in the late 2010s following the most well known, Shein, founded in 2008. We’re on a downward spiral, from fast fashion to ultra-fast fashion. Cheap clothing at what cost?

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Fashion Social Media Consumer Marketing 246

Inside Retail

AUGUST 6, 2023

This collapse follows the demise of Australian furniture brand Brosa late last year – which cited declining sales and cash flow pressures – as well as heightened challenges faced by small-to-medium sized retailers that are struggling to cope with rising costs, and a slowdown in foot traffic and consumer activity. The jury is out.”

Flow 243

Flow Social Media Consumer Department Stores 243

Inside Retail

JULY 4, 2023

A new consumer behaviour trend has taken over social media that, ironically, is the complete antithesis of a trend. The social media influencer and model became famous in her late teens for mingling with Hollywood’s elite and posting scantily clad photos but lacked the star power of her peers like Kylie Jenner and Hailey Bieber.

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Social Media Tailored Fashion Curate 130

Inside Retail

APRIL 28, 2021

Ask any consumer to name a fast fashion retailer and they probably think of H&M, Zara or Gap. In 2008, he launched a fashion e-commerce site – She Inside – as a way to target consumers who were tired of waiting in lines in stores or unable to find their specific size. Shein’s inclusive strategy makes a lot of sense.

Fashion 162

Fashion Social Media Target Market Consumer 162

Barber Design

DECEMBER 11, 2017

Uncertain economic and political conditions have diminished consumer confidence and made spending particularly volatile. Recent consumer research for Retail Week conducted by 3Gem Research and Insight has highlighted the factors that will drive retail spending next year: Christmas predictors. But not everyone is using social media.

Social Media 52

Social Media Consumer Marketing Promotion 52

Design Wanted

JUNE 30, 2021

I started working there in 2008 when the economy crashed and the magazine’s budgets were slashed for illustration and photography. One example is Lets Talk About Mental Health , which is a website and social media account aimed to help end the stigma of mental illness. 1% of creative agencies are women-owned.

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Design Social Media Color Art 52