Inside Retail

SEPTEMBER 13, 2021

Founded in 2008, Shein (originally SheInside) started out as a wedding dress business. Vincent Djen, a manufacturing and retail expert based in China, credits Shein’s success to its social media strategy, flexible supply chain and consumer demand for the latest fashion trends at affordable prices. Social media sensation.

Social Media 242

Social Media Fashion Marketing Strategy 242

Inside Retail

MARCH 19, 2024

The amount of natural resources consumed and waste produced is snowballing. And let’s not forget the power of consumers. Most ultra-fast fashion brands emerged in the late 2010s following the most well known, Shein, founded in 2008. We’re on a downward spiral, from fast fashion to ultra-fast fashion. Cheap clothing at what cost?

Fashion 246

Fashion Social Media Consumer Marketing 246

Inside Retail

AUGUST 15, 2023

It does so by engaging with everyone who comes into its orbit: from the coffee growers and communities the brand works within producing countries, to its team members, customers and the planet. It does so through a variety of methods, including the use of its website, social media, product packaging and custom-made postcards.

Marketing 130

Marketing Engagement Location Shopping 130

Barber Design

DECEMBER 11, 2017

Uncertain economic and political conditions have diminished consumer confidence and made spending particularly volatile. Recent consumer research for Retail Week conducted by 3Gem Research and Insight has highlighted the factors that will drive retail spending next year: Christmas predictors. But not everyone is using social media.

Social Media 52

Social Media Consumer Marketing Promotion 52

Design Wanted

JUNE 29, 2021

Since 2007, the 29th of June has been observed as World Industrial Design Day to celebrate the merits of industrial designers and to actively engage design professionals and design enthusiasts to explore their creativity. Since 2020 many of these activities have turned virtual , powered by social media, but we have not been deterred.

Design 98

Design Promotion Consumer Electronics Social Media 98