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How skydiving and ice baths help this CEO stay energised

Inside Retail

When I launched Appliances Online in 2005, online shopping wasn’t commonplace, let alone shopping for a big and bulky item. He doesn’t follow any particular strategies or methods for managing his time, but he is not much of a morning person. “I I tend to work late into the evening,” he said. “I

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Rajesh Grover on transforming Kanmo Group into an omnichannel machine

Inside Retail

Founded in 2005, the group has successfully built a conglomerate that speaks to the heart of Indonesian consumers. This helps drive customer engagement, increase conversion rates and foster customer loyalty and trust. Tailoring motivational strategies and recognition aligned with cultural values is also important,” he said.

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EuroShop 2023 Preview

Retail Focus

2005 EuroShop debuts Designer Village. Retail Marketing, which encompasses both traditional and digital marketing strategies, will be featured in Halls 3 & 4. Additionally, the stand should actively engage visitors through interactive elements and experiences, making it a memorable and engaging experience.

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How beauty brands are powering growth on Tiktok

Inside Retail

In this article, we’ll explore the influencer marketing strategies that three of TikTok’s top beauty brands — e.l.f., Good Molecules has consistently identified influencers with an organic affinity for its products in the past year and re-engaged its supporters to foster impactful, long-term relationships. Consistently re-engage fans.

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Bunnings MD Mike Schneider: “I have the best retail job in the country”

Inside Retail

When I joined Bunnings back in 2005 our full year revenues were around the $4 billion mark and it’s certainly grown significantly since then, you know, it was 2015 as a business, we hit a billion dollars on the bottom line for earnings. I was interviewing for a couple of different roles and a role at Bunnings came up in 2005.

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Foodpanda’s Evelyn Tay talks travel, sport and 20-plus years in comms

Inside Retail

She volunteered at the 2005 Singapore Olympic Congress and Team Singapore activities at the 2012 London Olympics. Especially on the public affairs front, my teams and I engage in deep conversations with government and public policy stakeholders to establish regulatory parameters for the gig economy.

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What is Experiential Marketing?

Trade Group

Experiential marketing is a marketing strategy centered on providing experiences to consumers. It’s sometimes called engagement marketing. A good experiential-based marketing strategy will: Involve more than two senses Produce positive emotion Be sharable on social media And, of course, relate to your brand message.