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How beauty brands are powering growth on Tiktok

Inside Retail

In this article, we’ll explore the influencer marketing strategies that three of TikTok’s top beauty brands — e.l.f., Good Molecules has consistently identified influencers with an organic affinity for its products in the past year and re-engaged its supporters to foster impactful, long-term relationships. Prioritise product quality.

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Foodpanda’s Evelyn Tay talks travel, sport and 20-plus years in comms

Inside Retail

She volunteered at the 2005 Singapore Olympic Congress and Team Singapore activities at the 2012 London Olympics. Especially on the public affairs front, my teams and I engage in deep conversations with government and public policy stakeholders to establish regulatory parameters for the gig economy.

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The Four Steps to Securing Leads at Tradeshows

Trade Show Booth Companies - Trade Group

While many tradeshow service providers would like to jump right in and talk about booth design equipped with backlighting, colorful graphics, and experiential elements, the reality is engaging with your audience begins before you ever step onto the floor. Building expectations is a big part of increasing engagement. Exhibit Design.

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How to Win Best in Show at RSA

Trade Group

3: Train booth staff on key messaging and engagement strategies. You won’t win Best in Show at RSA if your team doesn’t know how to differentiate your solutions or engage with the judges (and prospects) in a meaningful way that also provides value. Check out our case studies for photos and details. 5: Step up your swag game.

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How Your Startup Can Benefit from Tradeshows

Trade Group

Let’s make a brief comparison between different forms of marketing and advertising and why you should, at the very least, include tradeshows as part of your strategy. Unless you’re advertising for the Superbowl or some other live sporting event, it isn’t easy to promote effectively through this medium.

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The Rise of Coworking Spaces

Greater Group

The first official coworking space was launched in San Francisco in 2005, after which this workplace format quickly expanded across the globe. Coworking spaces are notably tailored to the varying needs, behaviours and pricing strategies in different regions. The cost of coworking spaces across the world.

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REIMAGINING BUSINESS SPACES: TRADE SHOWS 

Trade Show Booth Companies - Trade Group

For example, there is much more value in trade shows than simply increasing revenue, such as the promotional value in the form of brand awareness, impressions, and social media follows. While the actual operations and strategy for virtual events still needs to be worked out, don’t discount it entirely. New Exhibit Designs.