2005, Contrast, Form and Management

How Nookie designer Nikita Sernack got her start in fashion

Inside Retail

JUNE 17, 2021

She was only involved for the first few years as the label’s aesthetic was taking form and then it was me at the helm. IR: Did you have much experience/support around you when you launched Nookie in 2005? In contrast to Nookie, I wanted to create elevated daywear that empowers women and makes them feel effortlessly captivating.

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Proudly made in China: How Chinese consumers are reclaiming domestic brands

Inside Retail

AUGUST 16, 2021

Originally famed for its basic canvas plimsolls worn by martial artists and monks, French businessman Patrice Bastian discovered Feiyue and bought the overseas rights to sell the brand in 2005. Subsequently, it took off in the West. Dubbed the Chinese version of Glossier, Perfect Diary is the fastest-growing Chinese cosmetics brand.

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How Nookie designer Nikita Sernack got her start in fashion

Proudly made in China: How Chinese consumers are reclaiming domestic brands

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