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How Nookie designer Nikita Sernack got her start in fashion

Inside Retail

She was only involved for the first few years as the label’s aesthetic was taking form and then it was me at the helm. IR: Did you have much experience/support around you when you launched Nookie in 2005? In contrast to Nookie, I wanted to create elevated daywear that empowers women and makes them feel effortlessly captivating.

Fashion 246
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Proudly made in China: How Chinese consumers are reclaiming domestic brands

Inside Retail

Originally famed for its basic canvas plimsolls worn by martial artists and monks, French businessman Patrice Bastian discovered Feiyue and bought the overseas rights to sell the brand in 2005. Subsequently, it took off in the West. In each circle the character initiates conversations to keep the group engaged with the brand.

Consumer 130
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Botanical WiFi

Retailing Insight

Flowers emit electrical impulses in the form of vibrations and the bees are able to detect the electrical fields of different flowers. In this case, water can retain the special qualities of a flower in the form of what we call a flower essence, flower elixir or flower remedy. 6128 (2013): 66-69, doi: 10.1126/science.1230883.

Form 52
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A Hotter, Poorer, and Less Free America

Robinson Meyer

billion tons of carbon pollution into the atmosphere, about 17 percent below 2005’s all-time high. Because fossil-fuel-burning cars, factories, and power plants also produce conventionally toxic forms of pollution, America’s air will carry more particulate matter, tiny shards of ash that can poison the heart, lungs, and brain.