Retail Focus
FEBRUARY 8, 2024
This retail format has a long history, dating back centuries to the earliest known travelling merchants, but has gained significant traction in the early 2000s as retailers and brand manufacturers incorporated temporary locations into their omni-channel strategies.
Inside Retail
MAY 22, 2023
In 2004, in place of the regular broadcast show, Victoria’s Secret decided to take the event on tour across America. Victoria’s Secret’s new strategy, which clearly aims to empower women and encourage diversity, may well be too little too late, especially compared to steps taken by other brands to embrace inclusivity in recent years.
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