Remove 2004 Remove Expansion Remove Reimagine Remove Strategy
article thumbnail

Victoria’s Secret’s new World Tour: innovative or obsolete?

Inside Retail

In 2004, in place of the regular broadcast show, Victoria’s Secret decided to take the event on tour across America. In 2017, the show in Shanghai, China, was considered one of the brand’s most popular and marked its expansion into the Asia region. I’m not expecting much from this being brought back.”

Fashion 130