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Pricing and consumer perception: Why fast-fashion brands launch premium ranges

Inside Retail

Inside Retail spoke to Rosanna Iacono, CEO and advisor at The Growth Activists, to unpack the potential strategies driving fast-fashion brands to enter the premium garment space. Fast fashion brands have been curating elevated collections as part of their merchandise strategy for many years now but with varying levels of success.

Fashion 130
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Rapha invests in flagship clubhouse expansion

Retail Focus

It will also feature an experiential space to celebrate the culture of cycling, a larger café area for its riding community and a packed events and rides calendar. The brand new exhibition space will host a series of exclusive exhibitions designed to give a deeper insight and celebrate the stories of cycling.

Expansion 130
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Mercato Introduces Mercato Place

VMS

Mercato Place is an online resource and service for specifiers to explore materials and trends, search easy-to-use resource libraries and order free textile samples curated from leading textile manufacturers and distributors from around the world. Sayers is president of Thoroughbred Fulfillment, a role he’s held since 2004.

Curate 52
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Meet the brand that launched Aus Fashion Week’s first metaverse show

Inside Retail

What have you guys learned about that process that you could share with brands that are looking to enter the space? EL: We actually started the brand in 2004, but for physical fashion. IR: What excites or interests you the most about this space right now? We started doing digital fashion in 2017.

Fashion 147
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The Adoption of Pop-Up Stores by Luxury Brands

Retail Focus

The Japanese fashion label Comme des Garçons, with founder Rei Kawakubo, notably launched the first pop-up store in Berlin in 2004, drawing crowds with normal retail-priced items and creating a sense of urgency that remains influential in shoppers today.

Artistic 147