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The Adoption of Pop-Up Stores by Luxury Brands

Retail Focus

This event served as a catalyst for the popularisation of pop-up retail, captivating large brands like AT&T, Levi Strauss, and Motorola, who recognised the potential of these temporary stores to engage young demographics in innovative ways.

Artistic 147
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Rapha invests in flagship clubhouse expansion

Retail Focus

It will also feature an experiential space to celebrate the culture of cycling, a larger café area for its riding community and a packed events and rides calendar. The brand new exhibition space will host a series of exclusive exhibitions designed to give a deeper insight and celebrate the stories of cycling.

Expansion 130
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Meet the brand that launched Aus Fashion Week’s first metaverse show

Inside Retail

I think that’s the easiest way for people to get engaged in the digital world. EL: I think the gaming community is already engaged and understands the idea of the metaverse, they’re the first group of people that are going to adopt the metaverse. EL: We actually started the brand in 2004, but for physical fashion.

Fashion 147