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The Adoption of Pop-Up Stores by Luxury Brands

Retail Focus

Its origins can be traced back to the vibrant European Christmas markets, notably the Vienna December market in 1928, which showcased temporary installations and seasonal merchandise, laying the foundation for the temporary retail experience.

Artistic 147
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Pricing and consumer perception: Why fast-fashion brands launch premium ranges

Inside Retail

Fast fashion brands have been curating elevated collections as part of their merchandise strategy for many years now but with varying levels of success. These ‘premium’ collections still fit the fast-fashion criteria despite the higher price point due to the brands rapidly producing a high volume of garments to bring to market.

Fashion 130