Inside Retail
MARCH 25, 2024
Fast fashion brands have been curating elevated collections as part of their merchandise strategy for many years now but with varying levels of success. However, an elevated or premium range is not enough for fast-fashion brands to stand out and differentiate themselves from competitors.
Inside Retail
MAY 12, 2022
And we use all these five elements to create all the accessories and clothing items in the film. EL: We actually started the brand in 2004, but for physical fashion. We were invited to curate projects to create a campaign to promote designers, and we thought there must be a new way to promote fashion instead of doing fashion shows.
Retail Focus
FEBRUARY 8, 2024
The Japanese fashion label Comme des Garçons, with founder Rei Kawakubo, notably launched the first pop-up store in Berlin in 2004, drawing crowds with normal retail-priced items and creating a sense of urgency that remains influential in shoppers today.
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