Inside Retail

FEBRUARY 18, 2024

Reliance on online marketing to drive gross sales has a non-win outcome, given the high cost ratio of clicks to product value that, pre-Covid, made sense but now isn’t as viable,” Widdison added.

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Line Consumer Strategy Marketing 130

Inside Retail

JUNE 21, 2021

“Chinese brands are steadily and slowly progressing, and have made significant headway as more companies leverage their own technological developments and demonstrate their abilities to align with the major trends shaping China and the global market,” said Graham Staplehurst, global strategy director at Kantar BrandZ.

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Social Media Strategy Marketing 130

Inside Retail

OCTOBER 14, 2021

In 2003, Ruffini took over the brand and turned it into the sought-after luxury ski-wear label it is today. Moncler Genius has reimagined the frequency of traditional collections, switching from bi-annual collections to monthly collections and thereby appealing to a youthful audience with a more modern product drop strategy.

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Social Media Fashion Engagement Reimagine 246

Inside Retail

JANUARY 11, 2024

Inventory defines image The inventory strategy adopted by luxury e-commerce retailers has a direct effect on their ability to build a coherent brand. Ssense was launched in 2003 by brothers, Rami, Firas and Bassel Atallah and considers itself a fashion outsider despite its strong industry influence and ability to sell out brands.

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Curate Fashion Boutique Strategy 130

Inside Retail

JUNE 22, 2023

The business got its first big break in 2003, during the SARS outbreak, when Liu saw an opportunity to capitalise on the burgeoning e-commerce sector and began selling products online to customers who were eager to avoid public spaces. Therefore, it’s the right growth strategy,” she added.

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Inside Retail

OCTOBER 24, 2021

Australian e-commerce is booming in the wake of the pandemic, with vast new groups of consumers coming into the market who have only recently latched onto the benefits of digital shopping, and businesses that have adopted strong customer service strategies delivered via mobile channels are being rewarded.

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Form Engagement Consumer Customer Engagement 130

Inside Retail

APRIL 18, 2023

Sportswear retailer LSKD has been expanding rapidly throughout Australia in recent years, and has now set its sights on a bigger market: the US. Here, we speak to founder and CEO Jason Daniel about the brand’s international strategy, e-commerce’s growing interest in physical retail, and doing more with less.

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