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Trillions in revenue and a million jobs: Unpacking JD.com’s 20-year roadmap

Inside Retail

The business got its first big break in 2003, during the SARS outbreak, when Liu saw an opportunity to capitalise on the burgeoning e-commerce sector and began selling products online to customers who were eager to avoid public spaces. Deep localisation will be the key to success in overseas expansion, in her opinion.

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