2003, Expansion and Perspective - Create Retail Today

Trillions in revenue and a million jobs: Unpacking JD.com’s 20-year roadmap

Inside Retail

JUNE 22, 2023

The business got its first big break in 2003, during the SARS outbreak, when Liu saw an opportunity to capitalise on the burgeoning e-commerce sector and began selling products online to customers who were eager to avoid public spaces. Deep localisation will be the key to success in overseas expansion, in her opinion.

Expansion

Expansion Perspective Form Marketing

China, digital and brand collabs: Here’s what’s next for Papinelle

Inside Retail

AUGUST 18, 2021

Founded by Renae James in 2003, Papinelle sells pyjamas and loungewear made out of natural fibres, such as organic cotton and silk, through a handful of its own stores in Australia and New Zealand and wholesale partnerships with Nordstrom and Dillard’s in the US. Global expansion and marketing.

Boutique

Boutique Perspective Marketing Expansion

Create Retail Today

Trillions in revenue and a million jobs: Unpacking JD.com’s 20-year roadmap

China, digital and brand collabs: Here’s what’s next for Papinelle

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