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Why Nike is putting used sneakers back on the shelf

Inside Retail

The brand plans to expand the Refurbished program to more US stores throughout 2021 and beyond. Nike Refurbished is just the latest secondhand initiative from a major retailer in recent months. Secondhand shoes will initially be available in up to 15 stores in the US, according to Nike. What’s driving the rise of resale.

Fashion 264
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Storytelling in retail design

CAAD

Storytelling in retail design is the commitment to capture the consumer through a visual narrative , in which history, tradition, values and the company’s business idea are the main protagonists. . Nowadays, stories move the world , which is why they are a clear trend in retail marketing. What is storytelling?