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Why Nike is putting used sneakers back on the shelf

Inside Retail

The brand plans to expand the Refurbished program to more US stores throughout 2021 and beyond. Nike Refurbished is just the latest secondhand initiative from a major retailer in recent months. “At Secondhand shoes will initially be available in up to 15 stores in the US, according to Nike. What’s driving the rise of resale.

Fashion 264
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Latest retail marketing research reveals that ‘Generation Z’ still prefer real shops

Barber Design

According to the latest retail marketing research by IBM, ‘digital natives’ still prefer shopping in bricks and mortar stores to shopping online. And retailers must acknowledge and respond quickly to this – because ‘Generation Z’ is going to be much bigger than ‘Generation X’.

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Storytelling in retail design

CAAD

Storytelling in retail design is the commitment to capture the consumer through a visual narrative , in which history, tradition, values and the company’s business idea are the main protagonists. . Nowadays, stories move the world , which is why they are a clear trend in retail marketing. What is storytelling?