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Chinese retailers’ pricing strategy risks ‘vicious cycle’ of low margins

Inside Retail

A shift in Chinese retailers’ strategy toward lower-priced goods and services to win cost-conscious consumers risks embedding the country’s recent deflationary trends more permanently into the world’s second-largest economy. Reporting by Sophie Yu, Brenda Goh; Editing by Christian Schmollinger, of Reuters.

Strategy 263
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Inbox to doorstep: Three strategies to elevate your post-purchase experience

Inside Retail

These emails are no longer just a nice-to-have – they need to become a key part of your customer service strategy.” Collaboratively, the two companies have defined three key strategies retailers can adopt when seamlessly integrating Starshipit’s services with Klaviyo’s intelligent email and messaging platform.

Strategy 290
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Five expert tips for a successful peak season strategy

Inside Retail

You don’t want to roll out untested strategies on Black Friday – that is not the time for experimentation! In particular, check your caching strategy. Optimise your peak season strategy with Tryzens If you’re gearing up for peak season, then connect with Tryzens. Again, load testing is the best way to understand this.

Strategy 242
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The Strongest Retail Marketing Strategies That Appeal to Students

Retail Focus

Understanding how to effectively appeal to this group requires a blend of traditional marketing wisdom and innovative strategies that resonate with the digital-native generation. With the right strategies, retailers can unlock the potential of this vibrant demographic, turning casual browsers into dedicated customers.

Strategy 130
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The Personalization Playbook: 2024 Strategies

The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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“The goal is to be in thousands of retailers”: Edible Blooms’ expansion strategy

Inside Retail

A shift from being a pure-play e-commerce business Founded as a pure e-commerce business, Edible Blooms is now shifting its strategy and has begun partnering with key retailers. She said the new strategy is all about making sure Edible Blooms’ products are where its customers are. So, we saw that as a really brilliant fit.”

Strategy 130
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How to create an SEO strategy for e-commerce websites

Retail Focus

Online businesses will live or die depending on their SEO strategy as the ruthless toll of the cost of living crisis means almost a third of businesses went to the wall, reveals the latest government statistics. A good SEO strategy should get you to the top without blowing all your marketing budget. It’s a faff but a necessary one.

Strategy 246
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The Future of Customer Loyalty: Rewards, Retention, Appreciation, and More

Speaker: Jennifer Hileman - Director, Retail Data & Technology at Orium, and Zach Ettelman - Solutions Partner Team in North America at Talon.One

The holidays are the perfect time to redefine and reimagine your retail strategy, as modern customers are being re-engaged through creative retention tactics. Mastering Loyalty in Modern Retail: Explore the art of loyalty and promotional strategies that engage today’s shoppers.

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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. So what are the potential solutions?

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Omnichannel Personalization: From In-Store to Online and Everything in Between

What does a truly successful omnichannel personalization strategy look like? To actually work as they’re supposed to, omnichannel experiences require tightly integrated customer and operations experiences.

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Retail Tech: Empower Associates, Optimize CX, and Boost Productivity

Speaker: Andrew Regan, Managing Partner at BlueSeed Retail Ltd.

This exclusive webinar with Andrew Regan will dive into strategies to empower retail associates for success with new technology. With that in mind, how can we empower our store associates to leverage new technology to optimize the customer experience and boost productivity?

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 and more!

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Industry Shake-Up: 2023 Commerce Trends To Rock Your World

Speaker: Ashlee Aldridge - Reach Partners LLC | Bill Mirabito - Chameleon Collective | Ronak Shah - PSA Retail & CPG, Amazon Web Services | Wayne Teigen - Pivotree

Whether you're engaging with customers on their social media platforms or you're adopting a frictionless return policy, creating personalized experiences through an omnichannel e-commerce strategy is how to see growth in 2023 and beyond. The cool new innovations shaping the commerce industry.