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Nike, Dick’s Link Loyalty Programs

The partnership will offer Dick’s shoppers access to exclusive Nike drops

Published

2 years ago

November 3, 2021

In a rare move, Nike has connected its loyalty program to Dick’s Sporting Goods (DSG) membership program, reports CNBC. DSG received 19 percent of its sales from Nike products last year.

Nike has reduced its number of retail partners in recent years to focus on its most productive wholesale relationships. The partnership with DSG will allow customers to shop for exclusive Nike shoes and apparel on DSG’s web site.

The relationship will eventually include in-person workout events at Dick’s locations as well as the option for Nike customers to drop off returns or pick up online orders at DSG stores.

Related Topics:Dick’s Sporting Goods loyalty nike

Jennifer Acevedo

Jennifer Acevedo is the editor-in-chief and associate publisher of VMSD magazine.

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