Headlines

Wilson Opens N.Y. Pop-Up Tennis Museum

The location will also offer retail sales of exclusive merchandise

Published

3 years ago

August 23, 2021

Wilson Opens N.Y. Pop-Up Tennis Museum — Courtesy of Wilson

Sporting goods brand Wilson (Chicago) will open its SoHo, New York, pop-up museum and retail store this week, according to a press release.

The museum, dubbed “Love All: A Wilson Tennis Experience” will pay homage to the brand’s long-standing history as the official ball and racquet stringer of the U.S. Open, held in Flushing Meadows, N.Y. The pop-up will also feature groundbreaking athletes like Billy Jean King, who will be present for the grand opening.

Fans can also purchase tennis-inspired apparel including limited edition and exclusive merchandise. A “racquet maestro” will be available to customize gear and interactive experiences will immerse visitors in history, education and fun.

Related Topics:Latest News Top NYC shop-in-shop tennis wilson

Jennifer Acevedo

Jennifer Acevedo is the editor-in-chief and associate publisher of VMSD magazine.

click to Comment(Comment)

Up Next

Walmart Launches Delivery Service for Small Businesses

Don't Miss

Target to Expand Disney In-Store Concept

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design