Want the juicy goss on your customers? It’s time to use social listening

So, you own a brand. You do some digital marketing. But are you making the most of what you have? If you’re leaning towards a “Probably not,” or, “Mmm, could be better,” I’m here to tell you how to use what you’ve got to get ahead.  One of the golden rules of marketing theory 101 is conducting market research. To put it simply: no research = no sales. Harsh, you might think, but without knowing who your target customer is, what hope do you have of selling to them? Finding out

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$5 +GST for the first 30 days. (Auto renews at $28+GST per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
MOST POPULAR

IR Pro - annual

$312 +GST per year. (Auto renews annually.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now