While working for some great retailers, I found I was naturally good at selling merchandise and retail sales training. Little did I know that during those years I was creating a philosophy that would later drive my brand as the Retail Doctor.
And that philosophy is…
Retailers can make the world a better place by giving their employees the tools they need to meet a stranger with an open heart, build rapport and sell them something.
We all want to be noticed. To be valued. To be seen.
Too many of our customers are still walking around complaining on social media about what someone in a retail establishment did to them.
- How they endured the worst customer experience ever.
- How the barista totally ruined their latte.
- How they had to wait five minutes before someone - anyone - came over.
You get the picture. It doesn’t have to be that way.
We're in it Together
Making their world a better place in your store begins with you and your retail employees.
You can work with a new employee to teach them the sales skills that they don’t even know they are missing. You can teach that selling isn’t sleazy. You can take a sales associate who may seem bored in their retail job and teach them that every customer is a chance to make their own day better.
I know because I’ve seen it.
The way is simple; just invest in your people.
My larger clients and luxury retailers have the ability to shoulder the cost of getting me to multiple locations to train their teams. Most retailers, however, don’t.
But...
No luxury brand is safe from the march of showrooming. No mom-and-pop or chain store is enjoying record numbers of new customers.
And that’s not going to change...
If I could go in person to every retail store and train every salesperson, I would.
Now I can...
I’ve developed a virtual retail training program that can reach out to all of your employees in every one of your stores. It is also available in a dozen languages.
So if all of your markdowns are cutting into your profits and stopping you from ordering the best merchandise because it sits on the sales floor, I can help you change that.
I will show you how to up your game with retail training created specifically for the shorter attention spans of today's employees that creates genuine rapport with your customers.
Why now?
Quite simply, customers are voting with their feet. Most retailers gave up on sales training for their staff and poisoned the well for everyone - now everyone’s customers are saying they’re fed up.
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Customers are going online
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Customers are staying home
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Customers are going without
Now your customers are walking out or not even coming in.
So when a customer does show up, your store and your employees need to have what it takes to make that sale.
You won’t last if your sales staff pours cold water on the fire of those who enter your shop looking for their chance to look better, to get the guy, to marry the girl, to get a fresh start, to pick out the perfect gift, or to treat themselves.
I don’t want that for you.
So I ask you, can you see that you need to commit to providing an exceptional experience for your customers?
Your Answer
Go to the SalesRX site and take a look at:
As I close, I’m reminded of the client who asked me, “What if I train them and they leave?” and I replied, “What if you don’t train them and they stay?”
Until next time, good selling!
To learn more about online retail sales training, check out these posts:
Is Virtual Online Retail Sales Training For You?
Retail Sales Training: How to Get Started and What to Expect
8 Benefits of Online Retail Sales Training
By
Bob Phibbs
