Retail Focus

MARCH 6, 2024

Whether you’re a seasoned enthusiast or a curious newcomer, learning how to navigate the landscape of sales and promotions is essential for snagging your favorite mushroom-infused treats at wallet-friendly prices.

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Inside Retail

JULY 13, 2022

The brand was once part-owned by social media influencer and entrepreneur Steph Claire Smith and her partner Josh Miller. Assets up for sale are stock and intellectual property, including social media channels used to promote sales. . “We This is a great opportunity for any interested buyer,” said Goyal.

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Inside Retail

JANUARY 30, 2023

The Australian Competition and Consumer Commission (ACCC) is cracking down on misleading testimonials and endorsements by social media influencers. It will include a review of social media platforms including Instagram, TikTok, Snapchat, YouTube and Facebook, as well as live streaming service, Twitch.

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Inside Retail

OCTOBER 12, 2023

And publishing content on social media does not automatically equate to being an influencer either. Not everyone can be, or wants to be a thought leader, high-profile influencer or media personality. Let others confer and promote you in that context if relevant. And that’s perfectly ok.

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Inside Retail

MARCH 27, 2024

The Iconic has partnered with the Cancer Council with support from the Australian Government to promote sun-smart dressing as part of a joint cancer prevention and advocacy effort. The best retail collaborations appear to be organic, and this partnership met the mark with The Iconic promoting sun safety from a style and fashion perspective.

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Retail Focus

APRIL 4, 2024

Luxury brands aim to create a customer experience that is seamless and consistent across physical stores, online platforms, mobile apps, and social media. Channels Adopted: Hermes primarily utilises its official website and select social media platforms for brand promotion.

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Social Media Strategy Balance Engagement 147

Inside Retail

JUNE 22, 2022

The regulator said that between March 2016 and October 2018, the company ran in-store and social media advertisements that claimed the phones could be used in pools or sea water. The claims “promoted an important selling point for these Galaxy phones. The offending ad (Image: ACCC).

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Inside Retail

DECEMBER 17, 2023

The influence of social media and TikTok in particular has resulted in a noticeable uptake of supplements such as probiotics, which have attracted attention with viral videos showcasing the benefits of probiotics, prebiotics, and digestive enzymes for promoting gut balance and overall well-being.

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Drytac

SEPTEMBER 26, 2022

Drytac , the leading international manufacturer of self-adhesive materials for the large-format print and signage markets, is delighted to announce the promotion of Amanda Lowe (formerly Amanda Brown) to the position of Global Marketing Director. The post Drytac promotes Amanda Lowe to Global Marketing Director appeared first on Drytac.

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Retail Focus

SEPTEMBER 27, 2022

Mobile commerce is any marketing activity, which retailers use in promoting their services and products through mobile devices. With mobile marketing, online industries such as online retail and the e-casino – which offer numerous free bonuses – can create customised promotions for regular users on their platforms. Social Marketing .

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Inside Retail

FEBRUARY 28, 2024

Our blog, social media platforms, and educational events serve as valuable resources for consumers seeking reliable skincare information. We also encourage consumers to reach out to us via social media where our skin experts help them find the right skincare routine as per their skin type or skin concerns,” he noted.

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Inside Retail

MARCH 9, 2023

The battle between them is playing out not only on social media but also in a US court. In US federal court, Shein has accused Temu of contracting social-media influencers to make “false and deceptive statements” against Shein in their promotions of Temu.com.

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Social Media Marketing Jewelry Planning 130

Inside Retail

JULY 7, 2021

In February, the UK’s Advertising Standards Authority (ASA) ruled against the use of filters that exaggerate a beauty product’s efficacy in social media adverts. Authenticity is the primary currency for brands on social media and altered content makes that currency worthless.”.

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Social Media Beauty and Health Advertising Perspective 130

Inside Retail

JANUARY 2, 2024

2 Promote exclusive deals and early access via mobile push Klaviyo allows brands to create mobile push notifications that appear on mobile phone screens even when they are locked (with your customer’s permission, of course). Ready to deeply engage with your customers all year long?

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Strategy Marketing Social Media Engagement 130

Retail Bound

MARCH 19, 2024

Exhibitors should promote their products or services before the trade show If you’re planning on exhibiting at a trade show, it’s important to start promoting your products or services well in advance. There are a number of ways to promote your trade show presence, including online and offline marketing.

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Social Media Promotion Target Market Planning 52

Inside Retail

OCTOBER 11, 2022

Dubbed “Lay’s-Branded Bag”, the accessory made its debut at Paris Fashion Week and is an official collaboration with US chips company Lay’s which promoted that bag on its social media accounts. Balenciaga is a social experiment,” expressed @electric_perfume_. pack of chips.

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Retail Focus

JUNE 14, 2021

Use social media as much as you can. The first step is to try to connect with as many people as possible through social media. Even before the business gets off the ground, it would be recommended to use social media as a jumping-off point, preferably with the help of friends and family.

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Retail Focus

NOVEMBER 22, 2023

Promotion of Gift Ideas: Luxury pop-up stores showcase curated gift ideas, simplifying the shopping process for customers seeking sophisticated presents. Social Media Buzz: Luxury pop-up stores become social media sensations during the Christmas period.

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Inside Retail

AUGUST 3, 2023

Gen Z is a unique demographic with distinct preferences for marketing,” Evan Tsaprounis, e-commerce lead at social media company Snap, told Inside Retail. However, many brands still haven’t cracked the Gen Z market, which is quite different in its wants compared to generations that came before.

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Social Media Tailored Marketing Consumer 130

Retail Focus

AUGUST 8, 2023

Social Media Management Outsourcing social media management to experts allows you to leverage various platforms to engage with customers, build brand loyalty, and promote your products effectively. This leads to improved inventory turnover and reduced instances of overstock or stockouts.

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Social Media Customer Retention Management Engagement 130

Inside Retail

AUGUST 27, 2023

But if you’re in the habit of just doing a big promotion and blasting it at your customers and followers, you’re in for a rude shock this year. That means not just promotions for sales events, but order confirmations, delivery notifications, and two-way conversational messaging. Yep, you guessed it, on social media.

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Strategy Customer Engagement Engagement Social Media 243

Inside Retail

AUGUST 22, 2023

Why Parade is so popular Parade has reached its current cult status by appealing to a younger, largely Gen Z, customer base through its focus on inclusivity, sustainability, and social media. Its campaigns featured a wide range of models across the gender spectrum with different skin tones, body types, and aesthetics.

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Inside Retail

AUGUST 22, 2022

China’s Miniso Group has apologised for promoting itself as a Japanese-style brand and said it would make changes across its stores to rectify this, becoming the latest retailer to respond to a surge in patriotism among Chinese shoppers.

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Social Media Strategy Interior Promotion 130

Inside Retail

JANUARY 20, 2022

To celebrate the Year of the Tiger, streetwear brand Superdry is unveiling its annual Lunar New Year collection via social media platforms Weibo, WeChat and Little Red Book (LRB). I think that there’s a significant opportunity here [in Australia] to reach this audience, and it’s not being taken up by the retail industry.”.

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Social Media Promotion Advertising Marketing 130

Inside Retail

APRIL 27, 2021

group’s social media platforms to sell fake Gucci products, the two companies said on Tuesday. The initiative, a first of its kind for both Gucci and Facebook, is the latest example of an Internet giant joining forces with a luxury label to fight the proliferation of counterfeit goods being sold via social media.

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Inside Retail

APRIL 27, 2021

group’s social media platforms to sell fake Gucci products, the two companies said on Tuesday. The initiative, a first of its kind for both Gucci and Facebook, is the latest example of an Internet giant joining forces with a luxury label to fight the proliferation of counterfeit goods being sold via social media.

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Social Media Promotion Line Marketing 130

Retail Focus

FEBRUARY 9, 2023

Opening or reviving a retail business in remote locations should put on first: Embracing technology: Shop owners can use digital platforms such as e-commerce websites, social media, and online marketplaces to reach a wider customer base and compete with larger retailers.

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Inside Retail

NOVEMBER 1, 2022

The new format will also allow us to amplify and promote our catalogue in mediums where our customers increasingly spend time, including on social media and online as part of our digital advertising.”.

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Social Media Advertising Marketing Perspective 130

Retail Focus

OCTOBER 18, 2023

Cross Promote with Local Businesses Forming partnerships with local businesses can significantly boost your reach. Cross-promotion helps to engage a new base of customers without massive advertising costs. Whether it’s through shared promotional materials or combined special offers, you’ll generate growth.

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Inside Retail

SEPTEMBER 5, 2023

In 2022, Starbucks , the first American coffee brand to promote pumpkin spice lattes, launched the popular drink on August 30. The creeping drop dates have raised questions about whether it’s OK to promote a fall-themed drink in the summer, while underlining just how popular pumpkin spice lattes really are. The odds are low.

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Retail Focus

FEBRUARY 15, 2024

Social Influence. Peer opinions, social media, and influencer endorsements play a critical role in shaping students’ purchasing choices, often serving as a trusted source of information. The way students perceive a brand or product can significantly affect their buying behavior. Lifestyle and Personality.

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Consumer Social Media Tailored Strategy 130

Inside Retail

AUGUST 30, 2021

Good Molecules and CeraVe — have leveraged to attract content creators and consumers on 2021’s hottest social media platform. Notably, Good Molecules also activated Britany for promotional campaigns, including an initiative hyping the brand’s Black Friday sale. Innovative campaigns and quality products propel e.l.f.

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Inside Retail

OCTOBER 4, 2022

“As consumers become increasingly interested in purchasing sustainable products, there are growing concerns that some businesses are falsely promoting their environmental or green credentials,” said Delia Rickard, deputy chair, at the ACCC. Influencers in the spotlight.

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Beauty and Health Social Media Advertising Pattern 246

Creative Displays Now

MARCH 4, 2024

In-store marketing: These are the marketing collateral and techniques businesses use to promote their products within a physical environment. Digital marketing: Online marketing can use organic or paid ads to reach your target audience through multiple online platforms like emails, texts and social media posts.

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Retail Marketing Strategy Marketing Social Media 52

Inside Retail

JULY 26, 2021

These tactics also highlight the influence and impact social media has on creating and converting demand. Also common on social media feeds are people sharing the adventurous behavior of shoppers, as push turns to shove in order to get hold of items that fit. Here are some emerging facets of retail and e-commerce.

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Social Media Advertising Apparel Marketing 130

Retail Focus

JUNE 29, 2023

Original research of over 1,000 UK shoppers by ADvendio showed that over half (54%) of UK shoppers say they are most likely to impulse buy in-store, compared to 41% who make unplanned purchases when shopping online and 10% who bought on impulse on social media platforms.

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Consumer Shopping Social Media Engagement 130

Trade Show Booth Companies - Trade Group

AUGUST 1, 2023

Influencers have large, devoted followings on social media and can easily get the word out about new products and endorse them. Influencers live on a variety of social media platforms, such as Twitter, Facebook, Instagram, and TikTok. Here’s some hot tips on how to collaborate with influencers. What is an influencer?

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