Ribena unveils £2.4m marketing campaign for Sparkling range

The campaign includes a new TV advert, out-of-home advertising and social media promotion, as well as new in-store material for retailers.

This “impactful” activity is set to reach 65% of adults – making Ribena Sparkling visible during the summer.

Ribena Sparkling was created to offer consumers “something new in line with changing shopper trends” and has added more than £3.4m to the flavoured carbonates category since its September launch.

Helen Passard, head of Ribena at brand owner Suntory Beverage & Food, said: “This new marketing investment really demonstrates just how much we are backing our latest launch.

“It is performing exceptionally well, and the customer and shopper feedback has been extremely positive, so we are excited to boost our newest part of the Ribena range even more with this campaign.

“To make the most of the range, we recommend Ribena Sparkling is put next to retailers’ flavoured carbonates range in the chiller – separately from Ribena’s core juice drinks.”

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