Talking Retail Grocery and product news for independent retailers
Available for grocery and convenience customers from 2 of January to 20 of February 2023, the brand will be offering the chance to win the ‘ultimate craveable experience’ by purchasing one of five flavours; Chocolate Fudge Brownie, Cookies and Cream Brownie, Salted Caramel Squares, Birthday Cake Squares and Lemon Drizzle Squares.
There will be a whopping 600 luxury prizes on offer such as ‘spa days’.
All customers must do is purchase their favourite flavour and head to the website linked on the pack to find out if a craveable experience could be theirs. The promotion will be supported by shopper marketing to encourage sales.
Each bar is individually wrapped in a box of four, making the treats suitable for on the go snacking.
JP Del Carmen, marketing manager at Fibre One 90 Calorie, said: “Our mission is to help people celebrate those feel-good moments, without sacrificing the food they love. The ‘new year, new me’ period is a key time for us to recruit new people to the brand and our Crave Club promotion will help us kick off 2023 in a big way.
“With such a range of luxury, craveable prizes to be won, we expect to see our brownie packs fly off the shelves and create a strong start to the year for retailers too!”
The brand encourages retailers to stock up on the Fibre One 90 Calorie brownie range to make the most of the Crave Club promotion.
