As spending dips, can fashion rentals help Asos return to profit?

Asos recently launched its first ever rental edit with UK-based rental marketplace, Hirestreet, as the struggling online fashion retailer attempts to stem its losses amid a decrease in consumer spending.  Featuring over 180 styles from Asos’ homegrown brands, namely Asos Design, Asos Edition and Asos Luxe, the collection will focus on women’s occasion wear, including wedding-guest outfits, bridal looks and bridesmaid dresses. Individual items can be hired for four, 10 and 30-day periods.&nb

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