Arc’teryx Equipment, the global design company specialising in technical high-performance apparel and equipment, continues its retail expansion in Europe with a new London store. The new Arc’type store in Covent Garden Long Acre will feature a rebranded micro-store concept, centred around 22 of the brand’s most renowned designs.

The latest store, which opened on September 1, joins six other Arc’teryx Arc’type stores globally alongside the Arc’teryx brand store in London, Piccadilly Circus.

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“London is the perfect location for Europe’s first Arc’type store thanks to the city’s strong outdoor culture and pioneering design and fashion scene,” says Sven Radtke, General Manager EMEA, Arc’teryx.

“The smaller store concept carries a selection of the essential, tried and tested products Arc’teryx continues to be celebrated for. This shopping experience offers the most versatile products for all types of outdoor experiences and allows guests to see what items define Arc’teryx.”