The global online in-flight shopping market is forecast to reach US$825.3 million by 2030 – up from US$232.3 million in 2020 and representing a CAGR of 12.8 per cent, according to a report by Allied Market Research.

The report attributed the growth to the increase in middle-class population in countries such as China, India, Brazil, Japan, Australia and Thailand. 

There is also increasing interest in exploring unique holiday destinations and in-flight food and beverage products that connect with the local culture.

In addition, airlines are introducing specialised limited-edition products to the needs of travellers, bringing remunerative opportunities.

Region-wise, Asia-Pacific is expected to grow the fastest, registering a CAGR of 14.1 per cent during the forecast period. Meanwhile, North America holds the major share of the market and is expected to remain dominant.

The first-class segment accounted for 40.6 per cent of the global online in-flight shopping market in 2020 and is expected to continue this trend. 

By flight size, the full-service segment held the major share of 68.4 per cent of the market, but the low-cost segment is predicted to grow at a faster rate.