Motherhood isn’t glossy perfection, so stop marketing like it is

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Mother’s Day holds a solid place in the hearts of Aussie consumers. We love treating our mums to something special, and 84 per cent of people in a recent Roy Morgan survey said they would be spending more for Mother’s Day this year than they did 12 months ago.  But the way we view Mother’s Day and motherhood is changing, and the question needs to be asked: How can we as retailers make this day feel relevant and build stronger connections with our audiences in 2023 (and beyond)? 

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