Step inside The Trade Group’s warehouse. It’s not dark but not blaringly bright, has concrete floors and rows and rows of shelves packed with crates and sheets of this and that. A forklift sits in the corner. Nearby there’s pounding, sawing and the faint sound of engineering-speak. Next door is the graphics center.
Meanwhile, across town there’s a company, a multi-national corporation, focused on product development, sales, marketing and more. It’s time for their annual trade show—the industry’s largest. They’re in a panicked state to finish their trade show displays, while preparing for a series of regional trade fairs stretching from Los Angeles to New York City.
The pressure is on.
Exhibit management for trade show displays
This is the scenario for virtually every client served by The Trade Group. Whether the client has offices from here to London or is a small accounting firm in Topeka, Ks., the needs are the same. It’s “yesterday” deadlines, images that need to be designed, developed, and perfect.
Oh yeah, and there’s the trade show display. That means crates, structures, connectors, nuts and bolts, Velcro, lighting, light bulbs, extension cords, and graphics that must be precise and ready to snap on. Did we mention tons of details?
So, the client is anxious about the travel details and setting up at-show, at-booth meetings, which means sweat and maybe even some sleepless nights. Do they at least have the assurance that they won’t end up having a booth-less presence?
Back up a bit. We’re back in The Trade Group’s warehouse and the stacks of inventory. These are all the trade show booth centers for clients. Stored neatly, packaged for ”ready to ship,” and thoroughly tested before the booth hits the road. In fact, for every booth that leaves our site, it is assembled and reassembled as a quality test.
Exhibit management is imperative for companies seeking seamless, streamlined experience for their trade show displays—and a successful show. There’s nothing worse than a couple of sales guys trying to construct a booth when a top header is missing or lights are assembled but the bulbs are busted. And the exhibit floor opens in 30 minutes.
The value of exhibit management
No worries. Rest easy. We deliver A to Z with all details taken care of. Our exhibit management program makes it happen.
No Closet. Ever tried to find all the pieces of a booth that’s been stuffed in a closet near the marketing department? Scary.
Quality Control. We examine the booth, build it in-house, make sure everything works and, place graphics where they should go before the show, then repackage and ship. Could it be any easier?
Added Management. Reset even better when you complement our inventory control with other exhibitor services, from creative services to strategic marketing.
Cost. We’ll show you the value. It breaks down into real dollars and sense.
Why sweat it when you can be skipping down the hall in merriment and joy? OK, we exaggerate. But we’ll guarantee you won’t sweat. You’ll have a smile on your face.
And yes, we find inventory very sexy.
Need help managing your trade show program, from trade show display design to I&D to those pesky EAC forms? Talk with an experienced professional to explore your options.
The Trade Group is a full-service trade show and event marketing company that provides exhibit management for trade show displays. Contact us here or give us a call at 972-734-8585.
