Ginori 1735, the expression of the Italian excellence in the field of luxury and lifestyle, one of the world’s leading brands in pure porcelain and in the design, announces the opening on 17th March of its worldwide first home fragrance exclusive corner located inside the Home Fragrances Room in Harrods, London’s prestigious luxury department store.
Developed in collaboration with United Perfumes, a key player in the home fragrance and perfume markets, the new corner is inspired in the colours and decorations by the explosiveness of the Oriente Italiano collection, in its rose and purple tones, combining the delicate charm of the Carnation, a floral pattern typical of Faenza ceramics inspired by an imaginary oriental garden, with an exuberant and unusual chromatic scale: an unmistakable touch that accompanies the customer in discovering the brand’s gracious audacious spirit.
Protagonists of the opening will be Ginori 1735 home fragrance collection LCDC – La Compagnia Di Caterina, inspired by Caterina de’ Medici, composed of scented candles developed in various sizes and colours, incense burners, room diffusers and candle snuffers: a synthesis of the figurative tradition of Ginori 1735 in a contemporary vision, designed by Luca Nichetto; and the Profumi Luchino collection, created in collaboration with the English artist and designer Luke Edward Hall and composed of five candles fragrances – designed to embrace and lead on a journey through the places most beloved by the artist – as well as a plate, a vide poche and the ‘Luchino’s Souvenirs’ – objects in porcelain, mementos of an imaginary journey.
The corner represents the first ‘home fragrance concept’ build-up by Ginori 1735, a worldwide premiere for Harrods, and further consolidates its international development strategy, this time in the United Kingdom, in one of London’s most iconic locations, a temple of luxury shopping and a true symbol of the British capital, and its recent developments in the home fragrance category as part of its the growth strategy.
Moreover, this opening further supports Ginori 1735 transition to a global lifestyle design brand, close to a young and connected public, thanks to a project that at best conveys brand identity and values and has the wondrous power to excite and be remembered.