“At the starting line”: Building relationships and loyalty over Ramadan

Camilla has introduced a selection of outfits designed for the month of Ramadan. Image supplied
Camilla has introduced a selection of outfits designed for the month of Ramadan. Image supplied
While certain retailers are identifying the commercial opportunities associated with the month of Ramadan, an expert suggests that Australian retailers are still “at the starting line” when it comes to authentic engagement with the Muslim community.  The religious festival falls on the ninth month of the Islamic calendar, which began on 22 March and concludes 21 April, and provides retailers the opportunity to drive activity and sales among certain categories – depending on the level

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$5 +GST for the first 30 days. (Auto renews at $28+GST per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
MOST POPULAR

IR Pro - annual

$312 +GST per year. (Auto renews annually.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now