National Lottery retailers in line for bumper sales on Friday, says Camelot

By Tony Corbin in Industry News 2nd February 2023

Camelot is anticipating a massive sales boost for National Lottery retailers ahead of the extra-special EuroMillions 100 European Millionaire Maker draw this Friday (3 February).

The exceptional draw is taking place for only the second time ever and is guaranteed to make 100 millionaires across Europe.

UK EuroMillions players will be looking to get in on this Europe-wide millionaire-making action – meaning National Lottery retailers can expect as much as an 84% uplift in EuroMillions ticket sales, as players look to take home one of the £1m prizes.

There’s also a substantial jackpot of £14m up for grabs.

National Lottery retailers will have already received special POS for the draw.

Camelot’s retail director, Jenny Blogg, said: “This extra-special EuroMillions draw doesn’t come around very often, so National Lottery retailers should grab this incredible sales opportunity with both hands.

“That means good housekeeping is even more important ahead of the draw. So, things like reminding customers to buy a Lucky Dip at the till and making sure all POS is sited will really help drive those sales.

“This will all go towards helping National Lottery players continue raising over £30m each and every week for National Lottery Good Causes.”